Friday, June 10, 2016

Gift Baskets 101 - Step By Step Instructions For Wrapping a Gift Basket!

Gift Baskets 101

Step by step instructions for wrapping a gift basket!


Have you ever wanted to put together one of those beautifully wrapped gift baskets but just didn't know how to wrap it or where to even start? It can be overwhelming especially when we really want it to look amazing, right? Well in today's post, we're going to show you, step by step, how easy it can be wrap up a gift basket!

Step #1 - Your Supplies


To create a good gift basket you're going to need some basic supplies:
a gift box with removable lid, clear cello basket bag (instead of the roll wrap),
newsprint packing paper, some tinsel cord, a pull bow and some colored basket shred.

Step #2 -Your Container


For this gift basket, instead of using a boring wicker basket we will be using one of our 2 piece gift boxes that measures 7"x7"x4". These boxes are quite rigid and not only make great gift basket containers but they're also reusable as storage boxes after. You can either place the lid under the box or behind it.

Step #3 - Your Base


For a good base, we use newsprint packing paper. The newsprint is stiff, inexpensive and helps
to fill the bottom of your container so you use less of the colorful basket shred. The packing
paper also helps to keep heavy things (like jars and bottles) in place so they don't get damaged
and prevents them from sinking down to the bottom of the box (you want to see the products!)

Step #4 - Your Filler


 Once you've got your newsprint packing paper in place, sprinkle some colorful basket shred on top.
The color choice is yours but we usually recommend using a complimentary color (that matches
the ribbon or bow) or a neutral color so your products stand out.

Step #5 Your Products


When placing your products in the gift basket, keep in mind a few things:
  • How is your basket going to be viewed? Just from the front or all the way around? In our sample gift basket, we decided to make the basket viewed just from the front, which is why we put the lid at the back of the box. You then want to "layer" products smallest to largest, from front to back (this way, small items can lean against the tall items in the back)
  • If your gift basket is to be viewed all around, you would put your lid under the box with the taller products in the center and the smaller items around the edge.

Step #6 - Your Basket Bag


Once you've placed all your products in the box, it's time to put the box into a clear cello basket bag. Though not all baskets or containers will fit into a preformed basket bag, if yours can then use one as they are much easier to use than the traditional cello wrap on a roll. Secure the top of the cello basket bag with a length of tinsel cord. We usually like to tie at the top of your tallest item in the gift basket. This helps keep everything secure inside and the cello wrap looking nice and crisp (not like someone sat on it!!)

Step #7 - Your Corners


 You'll notice in the previous photo in Step #6 that the corners of the basket bag are sticking out on the
sides of the box. You MUST tape those under the box! It's the quickest way to make an average
looking basket look amazing! It also helps keep all those products in their place. The last thing you
want to do, after all this effort, is give a gift basket that looks like it's been rolling around in your car trunk!

Step # 8 - Your Bow




 Ok now you're almost done, you just need a bow for that finishing touch! The bow is an important
part of the overall presentation of the gift basket so it needs to look good. Above, we've shown
an example of a black pull bow (top photo) which is easy to use especially if you're not good
with tying bows. In the bottom photo, we used a custom printed satin ribbon bow, which is hand tied.
This is a bit trickier to do but looks amazing, especially on corporate or special event gift baskets.

So, hopefully these easy to follow steps will inspire you to try making a beautifully wrapped gift basket soon!

Interested in great projects, new products and special features?
Sign up for The Essential Packaging Newsletter
Shop online at www.essentialpackaging.com
That's all for now but we'll see you soon!
Anna @ Essential Packaging

Tuesday, May 31, 2016

4 Ways To Refresh Your Packaging!

A question: Does your packaging reflect your brand? 

Whether you are an artisan in local markets, an online Etsy shop or a brick and mortar retail store, your packaging should say a lot about who and what you are. After your customer has made their purchase, the way you present (or package) that purchase can have a lasting impact on how they felt about their shopping experience.


Remember, as the saying goes, presentation is EVERYTHING!!


Take a moment and look at your packaging. Have you had the same packaging for a while? Is it interesting or creative? Does it tell potential customers what you do or sell? If not then maybe it's time to REFRESH! 



Here are 4 ways you can REFRESH your packaging with CUSTOM BRANDING!


#1 - Custom Branded Ribbon 

 

 

Custom branding on ribbon is a great place to start if you're needing a refresh! Ribbon is very versatile so you can tie it on gift or clothing boxes, shopping bag handles, gift card folders and gift baskets. It can make your customer's purchase look "gift wrapped" which adds perceived value. With so many imprint colors, ribbon colors and widths to choose from, custom branding your ribbon is an easy way to dress up your packaging!


#2 - Custom Branded Bags



 

Custom branded bags...this is the ultimate in presentation! It evokes luxury and sophistication and is a great way to build on your brand's recognition. With so many bag types, colors and quantities, it can be a very affordable packaging option too. Who wouldn't want to walk away with a purchase that looked this good?! Remember, customers walking around with your custom branded bags are basically walking advertisements for you!


 #3 - Custom Branded Labels


Custom branding your labels can be a perfect place to start on your packaging refresh! Labels are very versatile and can be used on virtually anything: bags, boxes, gift card folders, products, tissue paper, gift wrap and tags. If you're not quite ready to take the plunge and have all your packaging custom branded, this could be a good first step. It still gets your name recognized and that's always a good thing!


#4 - Custom Branded Boxes

 

Custom branded boxes...an easy way to add some luxury to your packaging! We can all picture a blue Tiffany and Co. jewelry box, right? Why is that? Because it's an iconic representation of their brand. Well, borrow a page from them and create your own version! Custom branded boxes can be imprinted with a logo or message, in a variety of colours to suit your purpose. Don't forget to add ribbon for a complete, gift wrapped presentation!




So remember, if you're looking to REFRESH your packaging, consider custom branding!

Would you like more information about custom branding your packaging?
Please contact us at info@essentialpackaging.com and we'll be happy to help you!

Interested in great projects, new products and special features?
Sign up for The Essential Packaging Newsletter
Shop online at www.essentialpackaging.com
That's all for now but we'll see you soon!
Anna @ Essential Packaging

Saturday, May 28, 2016

Our Newest Feature - Meet The Makers!

Here at the Essential Packaging Store, we get to meet so many wonderfully creative Makers every day. Seeing all their beautiful / tasty / unique creations is what makes our job so interesting! With that in mind, we decided to start a new feature in our newsletter called Meet The Makers so we can share their stories with all of you!

Our first Meet The Makers feature was our very own Cheryl from A Paper Life!

 apr-2016-6.jpg

Interested in great projects, new products and special features like this one?
Sign up for The Essential Packaging Newsletters
Shop online at www.essentialpackaging.com 

That's all for now but we'll see you soon!
Anna @ Essential Packaging



Tuesday, March 1, 2016

3 Surprisingly Easy Easter Projects You Can Make!! (Project #2 The Bunny Wrapper)



With Easter just around the corner, now's a great time to get started on some projects!
We've put together 3 surprisingly easy projects that won't take you long to make. 
You can even recruit some "little hands" to help you!

Project #1 - The BunnyWrapper


The Bunny Wrapper is another really easy Easter project! All you need is a plain natural paper grocery bag (we used a 2lb.size) and of course an apple (or an orange!) With so many children having allergies (and many parents trying to reduce their children's sugar intake), this "healthy treat" is a great alternative.


Lay your bag flat on your table and using a sharp pair of scissors, trim off the sides of the bag.
Then, trim the top of your bag to look like ears, as in the photo above.



Now place your apple in the middle of the bag. Gather the 2 sides up and using a length 
of ribbon, tie a bow just below the ears to secure the bag. That's it! Pretty easy and really 
won't take long to do, even with "little hands" helping you!

We have our samples in the Store if you'd like to come by and see them.
Hopefully we've inspired you to give this Easter project a try! Looking for more ideas?
Take a look at Projects #1 The Bunny Bag and #3 The Glam Bunnies!!

Interested in more great projects, new products and special features?
Sign up for The Essential Packaging Newsletters
Shop online at www.essentialpackaging.com

That's all for now but we'll see you soon!
Anna @ Essential Packaging



3 Surprisingly Easy Easter Projects You Can Make!! (Project #1 The Bunny Bag)

With Easter just around the corner, now's a great time to get started on some projects!
We've put together 3 surprisingly easy projects that won't take you long to make. 
You can even recruit some "little hands" to help you!

Project #1 - The Bunny Bag


The Bunny Bag is a really easy Easter project! All you need is a plain white paper grocery bag (we 
used a 2lb. and a 4lb. size but really any small size will work). Lay your bag flat on your table 
and using a sharp pair of scissors, trim the top of your bag to look like ears, as in the photo above.


Next, using a pink (or black) fine point marker or gel pen, 
draw 2 eyes and a nose like we did in the photo above.


Now you're ready to fill your Bunny Bag with all sorts of yummy treats! Once filled, use a length 
of ribbon to tie a bow just below the ears to secure the bag. That's it! Pretty easy and really 
won't take long to do, even with "little hands" helping you!

We have our samples in the Store if you'd like to come by and see them. Hopefully we've inspired you to give this Easter project a try! Looking for more ideas?
Take a look at Project #2 The Bunny Wrapper and #3 The Glam Bunnies!!

Interested in more great projects, new products and special features?
Sign up for The Essential Packaging Newsletter
Shop online at www.essentialpackaging.com

That's all for now but we'll see you soon!
Anna @ Essential Packaging

3 Surprisingly Easy Easter Projects You Can Make!! (Project #3 The Glam Bunnies)



With Easter just around the corner, now's a great time to get started on some projects!
We've put together 3 surprisingly easy projects that won't take you long to make. 

Project #3 - The Glam Bunnies




For The Glam Bunnies project, we actually made 2 different sized bunnies. 

This photo shows the larger bunny.






For the larger Glam Bunny, we used the double cupcake carrier (shown above, opened and closed). The cupcake insert can be removed if you wish to use the carrier for something other than cupcakes.



This photo is the smaller Glam Bunny. 



 For the smaller Glam Bunny, we used the single cupcake carrier (shown above, opened and closed). The cupcake insert can be removed if you wish to use the carrier for something other than cupcakes.


For the ears and feet, we used Glitterati gold and silver paper (from Envelopments). Using  
sharp scissors, simply cut our feet and ear shapes, as well as some whiskers.  Attach the
 feet using glue or double sided tape. For the ears, pinch the bottoms a bit so the ears stand 
up a bit better (use a stapler to secure). Then attach using glue or double sided tape.

 
 We added small satin ribbon bows at the base of the ears to hide where they're attached 
(plus bows are cute!!)


Now don't forget the bums!! We made small pompoms using tulle 
netting and attached with double sided tape.


Now you're ready to fill your Glam Bunnies with all sorts of yummy treats!
 That's it...pretty easy and really won't take long to do!

We have our samples in the Store if you'd like to come by and see them.
Hopefully we've inspired you to give this Easter project a try! Looking for more ideas?
Take a look at Projects #1 The Bunny Bag and #2 The Bunny Wrapper!!

Interested in more great projects, new products and special features?
Sign up for The Essential Packaging Newsletter
Shop online at www.essentialpackaging.com

That's all for now but we'll see you soon!
Anna @ Essential Packaging


Friday, January 22, 2016

Love Is In The Air!


Love is in the air with our new Heart Collection!


Our creative team really wanted a program that would be great for weddings but 
for other occasions like Valentines, anniversaries, bridal showers or just because. 

The Heart Collection of white gift bags, satin ribbon and labels is available 
in both metallic gold and silver. This makes it ideal to co-ordinate with 
any occasion or event theme



All you need to add is some patterned tissue paper or  
solid colored tissue paper and you're got a beautiful wrapped gift!

Want to see more inspiring photos of our Heart Collection? 
Take a look at the February 2016 newsletter on our website!

This collection is available at our retail Store and online.
That's all for now but we'll see you soon!
Anna @ Essential Packaging